My essay “Corporate Ideology in World of Warcraft” — available in the book and in an earlier draft online at: is the product of a year of my life spent playing one of the world's most popular massively multiplayer online role-playing games. While I knew at the time I started playing the game that at the end of the experience I would write something, I had no idea what that might be.
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Corporate Ideology in World of Warcraft gmane.culture.media.idc
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